MUSTACHE/EDELMAN, New York, NY
Vice President, Social and Digital Strategy (2024 - 2025)
Drove +175% business growth for primary clients annually; supporting organic, paid and executive work streams.
Led performance analysis and data-driven evolutions including shifts in platform investments, testing priorities.
Developed omnichannel strategies, social playbooks and tactical plans to support client transitions, growth and crisis planning.
Strategic bridge between account, analytics and vendor teams; pivotal in selling in new business and cross-team projects.
Directed annual planning for national, niche audiences i.e. budget development, cost management in partnership with clients.
WE COMMUNICATIONS, New York, NY
Director, Content and Channel Strategy (2022 - 2023)
Led digital team; delivered lift in ROI, sold in new work, raised existing social budgets.
Spearheaded, social storytelling via talent and influencers, including vetting, contracting and managing external teams.
Designed, implemented new content playbooks for tech, healthcare clients; lifting upper-funnel KPIs.
Built social strategies and annual content plans; increasing engagement (+1.8x) and organic reach.
Represented digital discipline in new business pitches at a 75% success rate.
MARINA MAHER COMMUNICATIONS (OMNICOM), New York, NY
Account Supervisor, Digital and Partnerships (2019 - 2021)
Ran social campaigns to hit both niche and broad audiences, boosting site traffic and brand lift (+32%).
Imagined, managed custom content activations across creative teams, disparate client groups, and third parties.
Spearheaded digital/brand research to inform content strategy, audience targeting insights.
Contracted and oversaw creators to guarantee client safety, content rights, and best results.
HORIZON MEDIA, New York, NY
Social Strategist, Sprint Team (2017 - 2019)
Set social objectives and allocated paid budgets to increase sales and efficiency (+47%).
Built original, interactive social content with creative teams and platform partners
Led reporting, campaign analysis to develop benchmarks and performance goals for national and hispanic audiences.
Trained and supervised junior team members.
OGILVY (WPP), New York, NY
Paid Social Media Planner, IBM Team (2016 - 2017)
Single-handedly launched, managed campaigns with $850K quarterly budgets.
Grew platform/vendor relationships to get client access to beta tests and new targeting.
Determined best practices and benchmarks by product line and platform.
Analyzed and scrubbed data; executed all optimizations and reporting.
BATTER & CREAM, New York, NY
Head of Business Development (2014 - 2016)
Ran social media account, driving a 30% follower jump and tracked online sales.
Organized pop-up events; interviewed and chose candidates for sales roles.
UNIVERSITY OF MICHIGAN, Bachelor of Arts (BA), History of Art