MUSTACHE/EDELMAN, New York, NY 

Vice President, Social and Digital Strategy (2024 - 2025)

  • Drove +175% business growth for primary clients annually; supporting organic, paid and executive work streams.

  • Led performance analysis and data-driven evolutions including shifts in platform investments, testing priorities. 

  • Developed omnichannel strategies, social playbooks and tactical plans to support client transitions, growth and crisis planning.

  • Strategic bridge between account, analytics and vendor teams; pivotal in selling in new business and cross-team projects.

  • Directed annual planning for national, niche audiences i.e. budget development, cost management in partnership with clients.

WE COMMUNICATIONS, New York, NY

Director, Content and Channel Strategy (2022 - 2023)

  • Led digital team; delivered lift in ROI, sold in new work, raised existing social budgets.

  • Spearheaded, social storytelling via talent and influencers, including vetting, contracting and managing external teams.

  • Designed, implemented new content playbooks for tech, healthcare clients; lifting upper-funnel KPIs.

  • Built social strategies and annual content plans; increasing engagement (+1.8x) and organic reach.

  • Represented digital discipline in new business pitches at a 75% success rate.

MARINA MAHER COMMUNICATIONS (OMNICOM), New York, NY

Account Supervisor, Digital and Partnerships (2019 - 2021)

  • Ran social campaigns to hit both niche and broad audiences, boosting site traffic and brand lift (+32%).

  • Imagined, managed custom content activations across creative teams, disparate client groups, and third parties.

  • Spearheaded digital/brand research to inform content strategy, audience targeting insights.

  • Contracted and oversaw creators to guarantee client safety, content rights, and best results.

HORIZON MEDIA, New York, NY

Social Strategist, Sprint Team (2017 - 2019)

  • Set social objectives and allocated paid budgets to increase sales and efficiency (+47%). 

  • Built original, interactive social content with creative teams and platform partners

  • Led reporting, campaign analysis to develop benchmarks and performance goals for national and hispanic audiences. 

  • Trained and supervised junior team members.

OGILVY (WPP), New York, NY

Paid Social Media Planner, IBM Team (2016 - 2017)

  • Single-handedly launched, managed campaigns with $850K quarterly budgets.

  • Grew platform/vendor relationships to get client access to beta tests and new targeting.

  • Determined best practices and benchmarks by product line and platform.

  • Analyzed and scrubbed data; executed all optimizations and reporting.

BATTER & CREAM, New York, NY

Head of Business Development (2014 - 2016)

  • Ran social media account, driving a 30% follower jump and tracked online sales.

  • Organized pop-up events; interviewed and chose candidates for sales roles.

UNIVERSITY OF MICHIGAN, Bachelor of Arts (BA), History of Art